Greg's experience spans the full width of the pet industry — from everyday consumables through to specialist products and premium ranges. His commercial knowledge applies across all sectors of the market.
Greg has hands-on experience across every major segment of the UK pet market.
Food, treats, accessories, beds, leads, toys, grooming, and healthcare. The UK's largest pet sector with highly competitive retail and distribution.
Food, litter, accessories, and enrichment. A fast-growing segment with strong retail presence across mass market and specialist channels.
Tank equipment, fish food, treatments, and accessories. A specialist segment with dedicated retail and online distribution channels.
Cages, bedding, food, and enrichment products for rabbits, guinea pigs, hamsters, and birds. Strong independent and specialist retail presence.
A growing specialist segment with dedicated retail and online distribution. Unique regulatory and compliance considerations.
Natural, organic, and premium pet products — a rapidly growing category driven by pet humanisation and increasing consumer expectations.
The UK pet market is one of the largest and most sophisticated in Europe. It is characterised by a strong retail infrastructure, an increasingly health-conscious pet owner base, and a continued trend towards premiumisation and pet humanisation.
With major retailers such as Pets at Home and Jollyes alongside a significant independent and online channel, the UK offers substantial opportunity for brands that approach it correctly. However, the market is also competitive and unforgiving of poorly structured entry.
Greg's depth of experience across the full pet market — combined with his retail and distributor network — provides brands with a significant advantage when entering or growing in the UK.