May I provide some history on Greg Hendry in the context of working with him in the pet industry. I’ve known Greg for over twenty years now and whilst I’ve been out of the pet industry for some time, I don’t hesitate to recommend people to Greg for assistance or knowledge. At the time, I was the Commercial Director for Pets at Home and Greg supplied the business across a wide range of goods and also provided welcome wisdom. He’s got a vast network and understanding of the industry across the globe and has worked across all product, manufacturing and retail channels. He’s well known and has a very positive reputation for having the highest integrity and being as hard working as he is innovative. If I was back in the industry, I wouldn’t think twice about partnering with him again in any venture.
Catriona Marshall
Commercial Director – Pets at Home
Decades of experience in the pet industry
Greg Hendry has spent more than 40 years in the pet industry, building a career across product development, sourcing, sales, and commercial leadership. Having held senior roles with businesses including Rosewood Pet Products and Happy Pet Products, he brings a combination of strategic insight and practical market knowledge that is rare to find.
His experience is not limited to high-level strategy. Greg has worked hands-on across the areas that matter most to brands and retailers alike — from identifying product opportunities and improving supply routes, to developing ranges that meet customer demand and deliver stronger margins.
Having seen the pet sector evolve over several decades, Greg also brings valuable perspective on wider market trends, including the continued rise of pet humanisation and the opportunities this creates for brands entering or expanding in the UK.
Rosewood Pet Products & Happy Pet Products
Senior leadership positions spanning product, sourcing, and commercial growth across two of the UK's respected pet businesses.
Pets at Home & Jollyes programmes
Led direct-from-source and range development programmes for the UK's leading pet retail chains, delivering measurable margin improvement.
Global supply chain development
Developed and managed international supplier networks, driving cost efficiency without compromising product quality or brand integrity.
Independent consultancy
Working with international brands and UK/EU businesses to navigate market entry, sourcing, distribution, and commercial growth in the UK and EU pet market.
I have known Greg in a professional capacity since 2018.
Greg and Happy Pet were chosen as the strategic partners for Jollyes in regards to sourcing, category strategies and the introduction of white label non food products.
Greg was chosen due to his extensive knowledge of the pet industry, his unrivalled network and his credentials working with other market leaders like Pets At Home.
Greg was a partner that continually went far beyond the remit of most suppliers. He was proactive around spotting category opportunities, introduced Jollyes to his contacts around the World in areas that were out of scope in our arrangement and showed a high degree of flexibility when priorities needed to change at short notice
Ultimately, the partnership between Greg and Jollyes was a very successful one - with sales and margins from our joint category development way beyond forecast - and it was this over delivery that led in part to the successful sale of Jollyes to TDR Capital in March 2024 for a 4.2 x return on investment.
Chris Ward
Chief Commercial Officer – Jollyes Pets